Barclays wanted their bank to communicate in a more modern, fun way. No more buiness suits, posed ‘real’ photography and blending in with the crowd. To support a new range of illustrated brand assets we were creating, we embarked on the task to bring to life the attractor sequence found on Barclays cash machines.
Considering limitations in software being used at the time, we storyboarded, illustrated and animated a quirky set of sequences in multiple languages that ran on all Barclays cash machines across the country.
- Design detailing