adidas adiVERSE
In-store touchscreen wall
Agency: StartJG
Project overview:
Awards
BIMA Award – Retail 2011
Marketing Design Awards 2011
RedDot design awards 2012
DBA Effectiveness Category Winner 2013
With limited floor space, how do you show your full catalogue of products?
The adiVerse Virtual Footwear Wall is a revolutionary, multi-platform retail experience that connects physical experience with digital. It puts every product in one place, with thousands of super-detailed 3D HD shoes to browse and buy. With real-time features, including tweets, targeted-content and a variety of narratives to tie your sporting heroes to the product you’re viewing, the Virtual Footwear Wall offers an immersive experience in ways unique to the retail environment.
Having outperformed launch targets by over 300%, the Virtual Footweat Wall is rolling out globally in adidas stores.
Project responsibilities:
- Design
- Design detailing